The audience that I have attempted to attract for my music
video and the ancillary tasks that I have created, are females aged between
15-25. This is because the storyline and themes that run through my
music video are about love and relationships and I think that by the age of 15,
girls are likely to have experienced a 'crush' or a relationship. I think that
the concept is more fitting to a female audience because the story is being
told from the point of view of a female and is biased towards their feelings.
The lyrics are about overcoming heartbreak and I think that a female audience
is likely to find this very inspiring and will feel as if they can relate to
the artist through personal experience. As the song I have chosen is of the pop genre, my artist is expected to have mainstream success and likability.
Therefore I feel that the psychographics of my audience is 'mainstream' and I
think that they are likely to be very conscious of the type of music that is
topping the charts as well as keeping up with trends.
I feel that
it is essential to collect audience feedback. As I proceeded through the
construction phases of my work, I was keen to turn to members of my target
audience for constructive points on what I was doing successfully and what I
could be improving on. Additionally, I
found the process of gathering audience feedback to be very helpful as I was
able to learn exactly what my audience wanted from the products that I was creating.
One example
of audience feedback that I recorded was during the production of my magazine
advert. I had previously created a first draft on PowerPoint to give me a brief
idea of the layout that I was going to follow, before starting to produce a
second draft on Photoshop. After completing the second draft, I wasn’t
completely happy with the final design so I turned to members of my target
audience for points to improve it. I received comments including requests for a
section to accommodate upcoming tour dates along with feedback regarding the reliability
of the publications that I had chosen to review the digipak, such as Heat. One member of my target audience
mentioned that Heat is known for
being a gossip magazine and thus an unreliable source and recommended that I
chose a more sophisticated publication such as The Guardian.
Throughout
the entire stages of planning construction that I went through, I would try to accumulate
as much audience feedback as possible. Even if this was just calling a member
of my audience over to review what I had done or suggest and alterations that
could be made, I found the process very helpful as I was able to ensure that the products that I was
creating were complying with the needs and standards that my audience had. I
made note of some of the alterations that were suggested to me in posts on my
blog. An example of an alteration that I made, was making all of the sides of
my digipak black and white after I was told by a member of my audience that,
overall the deign didn't have much cohesion. Furthermore,
after completing the production of all three of my products, I chose two members
of my target audience to review them for me. I recorded their responses using a
Dictaphone and placed this recording, alongside images and videos of my
products on a Premier file, which I then turned into a video. Overall, I was
pleased with the final comments that I received and I was happy to see that the
improvements that I had made were a success with my target audience. I feel
that collecting audience feedback also allowed my products to look more
professional however I should have also considering holding a focus group in
which members of my target audience could watch my music video and review it as
this is a stage often employed in a variety of industries.
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