Monday 9 July 2012

Diary Entry 2

During the past couple of lessons, I have begun my research in to the history of the music video. I started by gathering a few major stages that impacted the way we make music videos today such as the introduction of 'talkies' and 'promotional clips' and the development of music television in different countries along with the significance of online streaming sites like 'YouTube' and 'VEVO'.

Doing this research has given me a greater understanding of how music videos started and what they have undergone to get the the stage that they are at now, where they are not solely made for promotional terms in countries where the artists isn't as well known, but they are a now seen as a necessary component for any single produced by any artist. I have also been able to gain some inspiration from the videos I have watched both old and new. I think that the research has also opened my eyes to the wide range of possibilities that are available when producing my own music video. I have also looked at different after-effects that I could possibly use and I am thinking of adapting Onerepublic's 'Good Life' music video for the performance side of my own video where the clip is made to look like a lot of different images moving quickly together:



By looking at the development of music videos, I have also looked at how the quality of the image has developed due to the vast growth in technology. For example from 'Surf City' by Dan & Jean (1963) to Michael Jackson's 'Thriller' (1984) and 'Kings and Queens' by 30 Seconds to Mars (2009).

Music Video History

Below is a copy of my research into the history of the music video. I have looked in to the specific eras that have impacted music video and how they were introduced in certain countires. This has helped me understand the importance of a growth in technology when distributing a music video as artsts are now able to stream their videos online on sites like 'YouTube' and 'VEVO' or over music channels including 'MTV' and 'VH1'. I have also been able to look at specific artists that started the music video craze such as The Beatles, The Animals and Michael Jackson.

Overall, I can benefit from this evidence my taking ideas from older, successful videos and using these as inspiration for my own; for example the idea od having a screen inside the main shot which displays the performer as seen in XTC's 'Making Plans For Nigel' video.

Music Video History