I looked at theorist Andrew Goodwin's approach. I looked in to what steps an audience takes the first time they view a video along with both the narrative and performance styles of video and what is expected from an artist for the viewer, including things such as balance and professionalism. I also looked a how the visuals can relate to the effect or meaning of the song and what impact a star's image has on the production of the video. Finally I researched Goodwin's views on how technology should work with the video to expand and develop the tone or effect of the song and its lyrics.
