I have researched into different music labels and, although I have only chosen to specifically look in to the major three, I have found that most of the labels sign artists depending on the genre of music that they produce. I found that the Universal Music Group generally seems to sign a higher variety of artists, varying from Taylor Swift to Jay Z, as it is the largest of the major companies. I think that doing this research has helped me understand how the labels market an audience for their artist and, by looking at the different websites, I can see that the labels are always notifying readers with information on their artists.
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