Music Theory

I looked at theorist Andrew Goodwin's approach. I looked in to what steps an audience takes the first time they view a video along with both the narrative and performance styles of video and what is expected from an artist for the viewer, including things such as balance and professionalism. I also looked a how the visuals can relate to the effect or meaning of the song and what impact a star's image has on the production of the video. Finally I researched Goodwin's views on how technology should work with the video to expand and develop the tone or effect of the song and its lyrics.

Diary Entry 2

During the past couple of lessons, I have begun my research in to the history of the music video. I started by gathering a few major stages that impacted the way we make music videos today such as the introduction of 'talkies' and 'promotional clips' and the development of music television in different countries along with the significance of online streaming sites like 'YouTube' and 'VEVO'.

Doing this research has given me a greater understanding of how music videos started and what they have undergone to get the the stage that they are at now, where they are not solely made for promotional terms in countries where the artists isn't as well known, but they are a now seen as a necessary component for any single produced by any artist. I have also been able to gain some inspiration from the videos I have watched both old and new. I think that the research has also opened my eyes to the wide range of possibilities that are available when producing my own music video. I have also looked at different after-effects that I could possibly use and I am thinking of adapting Onerepublic's 'Good Life' music video for the performance side of my own video where the clip is made to look like a lot of different images moving quickly together:



By looking at the development of music videos, I have also looked at how the quality of the image has developed due to the vast growth in technology. For example from 'Surf City' by Dan & Jean (1963) to Michael Jackson's 'Thriller' (1984) and 'Kings and Queens' by 30 Seconds to Mars (2009).

Music Video History

Below is a copy of my research into the history of the music video. I have looked in to the specific eras that have impacted music video and how they were introduced in certain countires. This has helped me understand the importance of a growth in technology when distributing a music video as artsts are now able to stream their videos online on sites like 'YouTube' and 'VEVO' or over music channels including 'MTV' and 'VH1'. I have also been able to look at specific artists that started the music video craze such as The Beatles, The Animals and Michael Jackson.

Overall, I can benefit from this evidence my taking ideas from older, successful videos and using these as inspiration for my own; for example the idea od having a screen inside the main shot which displays the performer as seen in XTC's 'Making Plans For Nigel' video.

Music Video History

Diary Entry 1

In the past couple of weeks I have been introduced to the A2 media coursework brief and I have begun to watch a variety of different music videos and think about why certain camera angles and shots have been used to create a certain tone how they complement the music. I have looked at coursework pieces from past years and the grades that they achieved whilst searching YouTube for established artists to get inspiration for my own idea. This week however, I am making a start on my research evidence tasks whilst include looking in to the conventions of music videos, the history and different genres. I am going to start by looking at the history of the music video and I think that this will expand my knowledge of how technology and society has developed and how the expectations of videos have become more and more extreme.